Mission & Vision

Our Mission

We aim to understand and meet our customers’ needs by adding value, reducing costs, and fostering innovative solutions to enhance product quality, while adhering to world-class compliance and operational standards.

Our Vision

Our vision is to achieve 100% customer satisfaction globally by continuously improving the quality of our products.

Our Values

To Our Customers:

  • A commitment to delivering the highest quality products on time.
  • Production of world-class leather that meets customer requirements at competitive prices, aligned with current fashion trends.
  • Prompt responses to our valued customers’ expectations regarding quality and product development.

To Our Employees:

  • A rewarding and desirable workplace.
  • Encouragement for teamwork and opportunities for career development.
  • Support for employees to reach their full potential.
  • Comprehensive offsite and on-the-job training.

To Our Shareholders:

  • Attractive returns on investments with minimal risk.
  • A commitment to continuous improvement and value addition in all activities and resource management.

To Our Suppliers:

  • Flexible trading terms.
  • Timely payments.

Our Objectives

  • Achieve 100% on-time delivery for our valued customers.
  • Ensure 100% accuracy in documentation.
  • Attain 100% customer acceptance of our services as valid and usable according to their needs.
  • Reduce overall costs by 2% annually.
  • Decrease customer complaints by 10% each year.